Why email is still the king when comes to communication your marketing message?

There are over 2.4 billion emails users world-wide! According to recent study by the Nielsen Norman Group, asking which medium consumers would like to receive updates from, 90% preferred an email newsletter, while only 10% chose Facebook; and on a daily basis, consumers interact with about 11 brands through email, compared to 9 brands via Facebook, and 8 brands via Twitter.

Move over social media, email marketing is still the most powerful marketing strategy around.

In fact, a properly executed email campaign can lead to a 50% increase in sales ready leads and a 33% decrease in marketing costs.

Try doing that with a salesperson!

But most companies fail at email marketing because they don’t have the right strategies in place. This course changes everything.

In this workshop, Andrew Seipp will share the tactics that he’s repeatedly used with his clients to dramatically grow their sales within weeks. The workshop removes the guesswork around email marketing and shows you how to easily turn your business into a fully automated sales machine.

Andrew normally charges his client’s 5 figures for the information contained within this workshop, but for the first time ever, Andrew will give away the secrets he uses to grow companies fast, and how to apply them to your business.

As an added bonus you’ll receive lifetime access to the Grow Automatic Academy (value $599) as well as a private 60 minute coaching (value $250) session with Andrew.


Andrew Seipp

Andrew is recognized expert in email marketing, having been featured in The Globe and Mail and Business in Vancouver.
He routinely gives talks on the sales and marketing and works with a select group of startups as a strategic advisor.

He is the founder of TelClarity, SellClarity, and Grow Automatic Academy. In his consulting role Andrew has been the acting Chief Revenue Officer for numerous companies that range in size from startup to publicly traded companies. He has helped companies refine their marketing message, grow their sales and becoming leading sales organizations and generate reliable, predictable, and growing revenue streams.

Only 15 spots available. Reserve yours now:

Event Details:

Date/Time:
Sat & Sun, Mar 28 & 29, 2015

Time:
9:30am to 4:30pm

Location:
Centre Culturel Francophone de Vancouver (CCFV)
1551 7th Ave W, Vancouver

What can you expect to acquire from this workshop?

In this workshop, Andrew Seipp will share the tactics that he’s repeatedly used with his clients to dramatically grow their sales within weeks. The workshop removes the guesswork around email marketing and shows you how to easily turn your business into a fully automated sales machine.

What you’ll learn:

• The big mistake most businesses make with their email marketing and how to avoid it.

• How to inexpensively grow your email list with your ideal clients, even if you have little to no website traffic!

• How to build a fully automated campaigns that will delight prospects, close sales, and bring in a flood of referrals.

• How to write copy that converts…even if you’re not a copywriter!

• How automate your entire business…for just $10 per month!

• A case study on how I added a 500k in sales to a client’s business in less than 6 months and how you can do the same for your business.

• And a whole lot more!

Bonuses:

• As an added bonus you’ll receive lifetime access to the Grow Automatic Academy (value $599) as well as a private 60 minute coaching (value $250) session with Andrew.

Put your sales on autopilot by signing for this workshop today!

Curriculum:

DAY ONE:

1. Introduction

• What is marketing automation?
• What you need to know about marketing automation.

2. Areas of marketing automation

• The 3 key areas of automated marketing
• Lead tracking
• Automated exectuion
• Reporting
• The biggest benefit of marketing automation.

3. Understand your buyers

• Mapping out the important people in your business.
• Creating a buyer persona
• 3 important goals in automated marketing
• Setting out goals in Excel

4. Designing a fully automated sales funnel

• Advanced Planning using X-mind
• Converting from a prospect to lead
• Conditional Logic in automations
• Triggering actions on logic rules

5. Copywriting 101

• A simple, fool proof, email format that converts like crazy
• Email marketing = dating?
• Why video rocks!
• Growth hacks to drive more traffic to your website
• Why simple emails are better…or are they?

6. Customer lifecycle marketing 101

• The WRONG way to market to prospects
• The RIGHT way to market to prospects.
• Leads? What a lead?
• Marketing to existing customers

7. Measuring Results

• List growth rate
• Dealing with unsubscribers
• Measuring the dollars and cents.

DAY TWO:

1. Using the technology tools of the trade

• Why you need to drop Aweber and Mailchimp
• Creating lists within ActiveCampaign
• Importing Contacts from other mail providers
• Exporting a Mailchimp list

2. Capturing leads

• A simple hack to double your list growth
• Double or single Opt-in?
• Thank you/Confirmation page setup
• Integration into WordPress
• Lead tracking and scoring

3. Managing your database

• Manually adding contacts to a list
• Social selling in email marketing?
• Tagging contacts = amazing results
• The importance of segmenting lists
• Custom field names

4. Creating a killer email marketing campaigns

• Normal run of the mill campaign
• Fully automated campaigns that convert like crazy
• Happy Birthday! How to setup date based campaigns.

5. Automations

• Building a basic automation
• Building an advanced automation
• Creating tag based automations

6. Testing and Reporting

• Testing Automations
• Testing multiple automation series
• Reporting on automations

7. Case studies

• How I added 500k in revenue to a company’s bottom line in less than 6 months.
• How one coach was able to take 3 months off all while adding 5k of revenue to his bottom line.

8. Wrap up

Only 15 spots available. Reserve yours now:

Event Details:

Date/Time:
Sat & Sun, Mar 28 & 29, 2015

Time:
9:30am to 4:30pm

Location:
Centre Culturel Francophone de Vancouver (CCFV)
1551 7th Ave W, Vancouver

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