How do you create massive brand awareness for your business, or turn around a misunderstanding with the public?

The difference between big business and small is the reach of their audience, and how they manage their reputation. Most small business owner take it as it comes, and are constantly putting out fires it seems, while big business creates short term and long term strategies and puts money into building their reputation and managing their reputation during a crisis.

Have you ever encountered a journalist or TV crew that popped up and demanded an interview on the spot and you refused because you are totally unprepared? Did you go on and end up looking like a deer caught in headlines saying irrelevant things for 3 seconds and was over?

What can you expect to acquire from this workshop?

In this Public Relation Intensive, Alice will go over the five different types of Public Relations, the various different stages of a communication campaign. Success strategies and action items, demonstrate and show you how to create every piece of a media kit, the local media landscape and what to look out for, way to approach the media and how to maintain a positive on-going relationship. We will also show you potential pitfalls to watch out for during a communication campaign, case studies of what not to do, and successful case studies. This is a very hands on workshop, so please do bring what you have in mind and we as a group will work through everyone’s campaign so you will have a media kit with a strategy for execution when you come out. You will learn what a pitch is, the various ways to pitch and build up the confidence through practice during class to do it in real life afterwards.

As a BONUS, you will also get a 2 hours consultation with me. We will look at all your communication campaign and tailor them to help you achieve maximum result.


Alice Zhou

Alice Zhou is a multi-talented event producer and publicist. She brings a spotlight to her clients for more brand awareness through events, press and social media. She is the winner of Cultural DiverseCity Youth Enterpreneur Business Award in 2007, and a graduate of Simon Fraser University with a degree in Communications. She has orchestrated a variety of functions in her career ranging from conference, product launch, grand opening, tradeshow, fundraising gala, and live/silent auction. She has taught several Events Management courses at Vancouver Community College, and had her articles published in the Vancouver View Magazine. Her clients include the Greater Vancouver Real Estate Board, Credential Ethical Fund, B.C. Federation of Foster Parents, BC Aviation Council.
MORE ABOUT ALICE…

Only 15 spots available. Reserve yours now:

Event Details:

Date:
Sat, May 9, 2015

Time:
9:30am to 5:30pm

Location:
Centre Culturel Francophone de Vancouver (CCFV)
1551 7th Ave W, Vancouver

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